Italy, It is the point of most famous fashion designers and labels. This country always launch world best designs. Every brand include Gucci, Diesel, Fendi, Dolce & Gabbana so on, these are all famous brand throughout the world. The demand of these brands are so high than the other brands. These brands are popular due to their creativity, use of fabrics, best tailoring and unique collections.
The first Italian fashion show that was launched by Count Giovanni Battista Giorgini and it was held in 1950’s. This show was launched in Florence. It was the new trend of fashion shows and later on, such types of shows was held in Rome and Milan. This trend was famous throughout the world. Florence to Rome and Milan, it became the top five fashion points throughout the world.
The secret of this fashion trend is due to the competition between Italian label like Salvatore Ferragamo, Valentino, Versace, Gucci, Emilio Pucci, Laura Biagiotti, Roberto Cavalli, Brioni and Bottega Veneta and the Frenchfamous fashion houses like Chanel, Yves Saint Laurent and Lanvin.
The fashion and designs of 1950’s give new look to the fashion industry and it brought new look to the person. So we can say that Italy brought new revolution in fashion industry. Italy has always excelled at innovative use of fabrics, creating simple shapes and superior hand finishing, all ensuring that Italian design is of utmost quality and wearability. Of course Italian designers have always been popular with celebrities and royalty. From the Valentino dress that Jacqueline Kennedy wore at her wedding to Onassis, and the famous Salvatore Ferragamo red shoes worn by Marylin Monroe, to the Borsalino hat worn by Michael Jackson, Italian fashion houses have never hidden from the world stage. Emilio Pucci was one of the first stylists to bring Italian fashion to the skies with its chic uniforms for hostesses and crew.
The secret of Italy brands are that they offer a lot of accessories throughout the world that’s why their brands are more leading brands in the world. Every brand is famous in their product like Gucci is famous for their bags and Ferragamo is famous for their shoes, the have huge collection of varieties in their products. In leather products, Bottega Veneta is the brand that make products on such thingswhile the unmistakable style of Bottega Veneta characterizes many different types of leather goods. Then there are perfumes and fragrances like Roma by Laura Biagiotti and the Mediterranean fragrances of Dolce&Gabbana as well as the uniquely shaped Moschino perfume-bottles; they all hold a special place in the perfume hall of fame. Sunglasses and eyewear, with Italian lables like Miu Miu, Roberto Cavalli, Gucci and Dolce&Gabbana setting the trends, have helped expand Italian market share and success.
Fashion starts from Italy whether it’s of haute couture or pret-a-porter, sportswear or accessories, Italian fashion houses. It is the place where fashion trends are began, innovations encouraged, creativity and names made.